Getting your blog right

Blogging: word of mouth on steroids. Scroble and Israel

Eleven tips on blogging from Robert Scoble and Shel Israel, authors of Naked Conversations:

1. What's in a name? (Choose a name that will turn up in search engines).
2. Read a bunch of blogs before you start.
3. Keep it simple. Keep it focused.
4. Demonstrate passion.
5. Show your authority.
6. Add comments.
7. Be accessible.
8. Tell a story.
9. Be linky.
10. Get out into the real world.
11. Use your referrer log.

Here's where you'll find the authors' blog on blogging.

Blogging