Word of mouth

Church planting movements spread through contagious relationships.

So here's a book every church planter and movement leader should take a look at:

“Word of Mouth Marketing: How Smart Companies Get People Talking” (Andy Sernovitz)

Sernovitz's definition of WOMM:

“Giving people a reason to talk about your stuff *and* making it easier for that conversation to take place.”

Here's what Garr Reynolds of PresentationZen says:

I loved it. If you are an entrepreneur, business student, business leader, or involved with marketing on any level, this is a must read.

Here's four of Sernovitz twelve points in his WOMM Manifesto:

• Negative word of mouth is an opportunity. Listen and learn.
• People are already talking. Your only option is to join the conversation.
• Be interesting or be invisible.
• If it's not worth talking about, it's not worth doing.

Here's Guy Kawasaki's review.

I haven't read it yet, but if you're an early adopter or just plain desperate to learn—get a copy and tell me what you think.

Life is relationships.