The Secrets of Steve Jobs
Communications coach Carmine Gallo watched hours of Steve Jobs' keynotes and identified the five elements of every presentation by the Apple CEO
1. A headline
2. A villain
3. A simple slide
4. A demo
5. A holy smokes momentOne more thing…sell dreams.
For more of Job's techniques, flip through this slide show. Then catch a video interview with Carmine Gallo about how he researched his book.