The art of telling a story
Movement leaders tell stories and they tell them well. Jesus was a master storyteller. Here's a clip of Ira Glass on how to tell a story. Very simple, very effective.
Head over to PresentationZen if you'd like a text outline of Ira's tips.
Ira has three more clips on story telling. Apply the principles to the next time you have to write/preach/teach/speak.
Here they are:
Communicationpuppy